What do you think of SEO and digital marketing services? Most people believe it’s all about stuffing a few keywords into a piece of text, sharing it on Facebook or Instagram, and calling it a day.
That can’t be further from the truth.
SEO and digital marketing are essential services for websites and businesses. In fact, SEO and digital marketing services dwarf all other aspects of website management, including SEO writing and website development.
According to Internet Live Stats, there are currently over 1.7 billion live websites on the internet. And new sites are launched every second. By the time you read this, that number may very well be over 2 billion.
As such, your website is a needle in a haystack.
Actually, no, it’s worse. Your website is a needle in a landfill full of hay and barbed wire. Impossible to find. The only way to locate that solitary needle is if it has a homing device.
That’s where SEO content strategy comes in. SEO and digital marketing services are homing devices.
SEO and digital marketing services make your website shine like a beacon. They help you rank in search engines, draw traffic, foster engagement, and increase conversions. Basically, SEO and digital marketing services ensure your website has value.
According to an eMarketer study, 89% of all marketers state that SEO is the greatest driver of results.
My SEO content strategy and digital marketing services include SEO writing service, SEO & SEM strategy service, social media marketing service, and regular content auditing service.
So let’s talk about how my SEO and digital marketing services can help you!
SEM & SEO Strategy Service
SEO Writing Service
Social Media Management Service
Content Auditing Service
SEM & SEO Strategy Service
Before I discuss my SEM and SEO strategy service, you probably want to know the difference between SEM and SEO.
SEO is short for Search Engine Optimization. SEO strategy is the art of ensuring your content organically ranks in search engines. “Organic” is an important word in SEO content strategy because SEO relies on content quality rather than ads.
SEM is short for Search Engine Marketing. SEM is one of the most effective and targeted digital marketing services. SEM strategy ensures your advertised pages appear on the first page of Google. However, unlike an organic SEO strategy, SEM strategy is commercial. You have to pay for the spots you want in the search engine.
I provide a combined suite of both SEM and SEO strategy services. I use the latest SEO tools like UberSuggest, Google Analytics, and SEMRush, to curate an SEO branding strategy. Furthermore, I present my SEO implementation plan after performing a thorough competitor and market research.
I determine how much content you need, provide a timeline for content release, develop an SEO keyword strategy, and execute Google Ad campaigns.
Summary of my SEM & SEO Strategy Service:
SEO keyword strategy based on thorough research using SEMRush and UberSuggest.
In-depth competitive analysis to develop an SEO plan of action to outrank competitors.
SEO strategy for multiple locations.
On-page and off-page SEO content strategies based on keyword research.
SEO outreach strategy to generate authentic backlinks.
Setting up SEM and SEO monthly plans for Ad campaigns on Google AdWords, Bing Ads, and other search engines.
SEO content writing services.
SEO ad copywriting services.
Setting up revenue tracking and monitoring tools like Google Analytics to gauge progress.
SEO strategy document highlighting every aspect of the SEO monthly plan.
SEO Writing Service
The phrase “Content is King” is often bandied about pretty casually in the online space. However, I think that phrase is inadequate.
I think what’s more accurate is: “Content AND SEO are co-rulers.”
I know, I know, that doesn’t just roll off the tongue as smoothly, but it’s true!
Content, no matter how brilliant, will be useless if it’s sitting around collecting dust. And SEO strategy means nothing if your readers are turned off by your content.
However, you must be careful about how you hire an SEO expert.
Plenty of so-called SEO experts believe SEO is all about stuffing keywords into a piece of text. That may have worked over a decade ago. But keyword stuffing now will get your website flagged for being spammy.
Modern SEO content writing services should marry strong, creative, and engaging content with SEO strategies.
Your readers shouldn’t even realize the website has any keywords or SEO strategy driving it. SEO content writing should give the illusion of effortlessness, even if it’s meticulously researched.
I understand the value of true synergy between SEO strategies and expertly-crafted content. I stay abreast of the latest SEO skills and techniques to improve your chances of ranking, drawing traffic, and engaging readers… all while keeping the writing human.
Summary of my SEO Writing Service:
Keyword research to ensure your content reaches its audience.
Natural implementation of a combination of long-tail and short-tail keywords.
Ensuring the content feels natural, even with complete SEO implementation.
Maintaining an optimal hierarchy of H1, H2, and H3 tags.
Creating a dense network of internal links between your webpages.
Creating external links to authoritative sources to improve your content’s value.
Implementing locational tags if the content is focused on a specific geographic location.
Social Media Management Service
Word-of-Mouth is the greatest marketing strategy out there.
Think about it. Are you more likely to trust your friend or a commercial?
The answer is obvious: your friend!
You trust your friend because their only goal is to recommend the best product or service to you. They don’t care about making sales, unlike an advertisement or commercial.
That’s one of the key principles behind social media marketing. Social media has created a culture in which people feel connected to influencers and brands. They think of influencers on their social media feed as friends, even without having met them.
As such, you can promote your products and services on social media without it seeming like a commercial. People are far more likely to trust product and service recommendations on their social media feed.
Social media marketing has a similar trust factor as word-of-mouth marketing but with greater reach. It’s insane not to leverage its benefits to give your brand a boost in authenticity and conversions.
According to an Ogilvy Cannes study, 74% of people use social media to make purchasing decisions.
My social media management and marketing services focus on enhancing your brand’s social media footprint and authenticity. I help you generate a loyal following while also sending traffic to your website.
Summary of my Social Media Management Service:
Social Media Management for Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, Quora, or other social media platforms.
Publishing daily posts on social media platforms.
Targeted and boosted posts on Facebook and Instagram.
Writing and sharing blog posts on Medium and other similar blogging platforms.
Developing authentic relationships through engagement with the target demographic.
Increasing your brand’s followers and comments.
Driving social media engagement and increasing website traffic.
Content Auditing Service
Whether you realize it or not, everyone needs a content auditing service once in a while. A regular content audit ensures your content is relevant, authentic, and effective.
Duplicate, poorly-written, or irrelevant content hurts your audience engagement, conversions, and search engine ranking. Content audit professionals review the website content and identify their weaknesses. Following that, we generate a content audit report to direct you on the right path.
I use the latest content audit tools, such as Screaming Frog, UberSuggest, and Google Analytics. Between these content audit tools and my keen eye for anomalies, I sniff out all redundancies and flaws in your content strategy.
Summary of my Professional Content Audit Service:
Competitor and demographic research to ensure your content has the appropriate narrative style.
Analysis of organic search impressions to gauge which pages are performing poorly.
SEO and data analysis using content audit tools.
General language auditing to ensure structural, narrative, and grammatical coherence.
Content audit tools to analyze all of your website’s URLs.
Generation of a thorough content audit report.
Content strategy to improve search rankings and user conversions.
Execution of content and SEO strategies.
SEO Strategy & Digital Marketing Service FAQs
+ What are digital marketing services?
Digital marketing services refer to professional services that market and promote your business through online platforms.
My digital marketing services include the following:
- SEO strategy services, including SEO keyword research, on-page and off-page SEO monthly plan, and SEO content writing.
- SEM strategy planning service.
- Social media management and social media marketing services.
- Content auditing service.
+ What are the types of digital marketing?
The following are the various types of digital marketing:
- Search Engine Optimization, i.e., SEO content marketing.
- Search Engine Marketing, i.e., SEM Pay-per-Click advertising.
- Social Media Marketing.
- SEO Content Marketing.
- Affiliate Marketing.
- Influencer Marketing.
- Email Marketing.
- Mobile Phone Advertising.
+ What services are the best digital marketing companies providing?
The best digital marketing companies focus on the most popular and effective digital marketing services. They include SEO content marketing, SEM advertising, and social media marketing.
However, there are several sub-categories of digital marketing within these broad categories. SEO content marketing also includes Affiliate marketing. Social media marketing service, meanwhile, also includes influencer marketing.
+ How much does digital marketing cost?
The cost of digital marketing services depends on the scope of the project and the type of digital marketing services. The following is a brief overview of the costs associated with digital marketing services:
- Search Engine Optimization (SEO) Services: $500 to $10,000+ per month.
- SEO Content Writing Services: $30 to $150+ per blog.
- Search Engine Marketing (SEM) Services: 5 to 20% of the monthly ad spend.
- Social Media Marketing Services: $250 to $10,000+ per month.
+ What is an SEO writer? What does an SEO specialist do?
An SEO content writer is a professional who writes content per the latest SEO rules and guidelines. However, SEO guidelines keep changing, and SEO writers must keep pace with those changes.
As a professional SEO content writer, I stay abreast of the latest SEO strategies. I write compelling and optimized content to improve your chances of ranking, drawing traffic, and engaging readers.
SEO specialists also create organic SEO strategies. SEO specialists implement SEO keyword strategies and SEO content strategies to help you rank. As an SEO expert, I perform keyword research, help generate authentic external links, and determine which content you need to produce.
+ What is an SEO content strategy?
SEO content strategy is the science of researching the right content and keywords you need to rank in search engines. As a professional SEO expert, I use SEO research tools to determine which keywords are most lucrative. Based on that research, I generate an SEO monthly plan for content writing.
+ How do you create a content strategy for SEO? How do you implement SEO?
The following is a brief overview of how I develop a content strategy for my SEO action plan:
- Create a list of goals for my clients.
- Identify the website’s target demographic.
- Conduct a preliminary content keyword research to determine what the target users are looking for.
- Conduct a competitor analysis to figure out how their website is ranking, why, and how we can outrank them.
- Perform keyword research to come up with content topics with a strong chance of ranking.
- Populate a spreadsheet with primary, secondary, and tertiary keywords.
- Create an editorial calendar for content release.
- Initiate content writing services per the organic SEO keyword strategy.
+ How do you find SEO keywords?
The following is a brief overview of how I implement an organic SEO keyword strategy:
- Use Google suggestions for the initial overview of keywords that your viewers may look for.
- The keywords harvested from the preliminary Google search are the basis for the advanced SEO keyword research.
- Enter the keywords into premium SEO research tools like UberSuggest and SEMRush.
- Generate a list of related keywords.
- Examine the keywords’ cost-per-click, search volume, ranking difficulty, and other factors.
- Select optimal primary keywords for the blog topics.
- Select secondary and tertiary keywords for the subheadings within the blogs.
- Populate a spreadsheet with the results of the organic SEO keyword strategy.
+ What skills are needed for SEO?
The following are some skills you need to be successful as an SEO expert:
- Data analysis skills.
- Research skills.
- Content and creative writing skills.
- Website development and coding skills.
- Communication skills.
+ Can I learn SEO on my own? Is SEO difficult?
Yes, you can learn SEO on your own. There are a lot of great resources online to learn SEO content writing and SEO strategy planning.
However, SEO is a science and an art. You need to master the science behind SEO, i.e., all the rules and standards that support SEO writing. And you need to master the art of content writing itself.
Even though you can learn SEO on your own, it’s a time-consuming and challenging process. To master SEO and implement SEO effectively, you’ll need to dedicate several months of training and practice.
+ Is content important for SEO? Is more content better for SEO?
Content (both quality and volume) is crucial for SEO for the following reasons:
- Keyword Inclusion: Content allows you to include more keywords. Furthermore, long-form content and blogs will enable you to target a greater variety of keywords. Keyword inclusion is one of the most important ranking factors.
- Backlinks: Generating informative and quality content encourages others to link to your website. Gathering backlinks from high DA websites gives you a massive boost. As such, SEO doesn’t just depend on writing a lot of content, but also on writing quality content. You need content that people will want to reference, i.e., link-bait articles.
- User Experience: Google also places great emphasis on user experience. As such, if your website has a high bounce rate, low engagement, or low page session, Google won’t rank it well. Quality long-form content increases your page session time and minimizes the bounce rate.
- User Engagement: Google also places great emphasis on your user engagement and click-through-rate (CTR). If people engage with your website by clicking on your links, Google will give you a boost. As such, you must write compelling content that drives action and increases your CTR.
+ Is SEO worth the money? Is it worth paying for SEO?
I’m sure your primary goal is to bring viewers to your website. No matter how engaging your content may be, it won’t do you any good without viewers.
Considering how much content exists online, your content is basically a needle in a haystack.
Actually, that’s not exactly true.
Your content is a needle in a massive landfill of hay and barbed wires. Unless that needle has an inbuilt homing device, there’s no way anyone will find it.
SEO is that homing device. SEO strategies, when enacted effectively, guide the right viewers to your website, thus generating traffic. Several online case studies highlight how even small SEO changes can drastically boost your website traffic.
As such, SEO is worth every penny. But only if it’s executed by a skilled and professional SEO content writer.
+ Should I hire someone for SEO? How do I hire an SEO expert?
Yes, it’s crucial to hire someone for SEO. You should hire an SEO expert who ensures you rank on the first page of search engines with well-written content. As such, the SEO expert should also be a skilled content writer.
But how do you determine if your professional content writer is skilled at SEO? How do you find professional SEO experts and SEO content writers?
For starters, you should ask them which SEO tools they use.
I use UberSuggest as my preferred SEO research tool because it has some of the niftiest keyword and competitor research tools. However, there are many other effective SEO research platforms, such as SEMRush, KWFinder, and Google Keyword Planner.
Your SEO content writer should be conversant in SEO strategies. Talk to them, discuss the project, and see how they respond. If they give specific answers to your questions, they may know what they’re talking about. If they continue harping about how they’re an “SEO content writer,” without specifics, you may move on.
You should also go through their content writing samples to ensure they have strong language and content writing skills.
+ How do I do a content audit?
Content auditing involves an assessment of all the content on your website to determine its strengths and weaknesses.
The complete content auditing process is a long and strenuous task. It’s not something you can undertake through stolen moments in between other activities. Nor is it something you can do without proper training.
Online content audit tools can only generate raw data, most of which won’t make any sense to a layman. That’s why you need a content audit expert to interpret the raw data and provide actionable insights.
The following is a brief overview of my content audit process:
- Creating an inventory of your website’s content using tools like Screaming Frog.
- Gather data sets, such as the page score, page visits, bounce rate, average duration, social shares, etc.
- Analysis of data.
- Analysis of competitor data for comparison.
- Generation of a content audit report.
+ How much does a content audit cost?
There is no one-size-fits-all approach to content audit services.
The total cost of the content audit depends on your business size and audited elements. Content audit for a website with 20 pages will be more reasonable than content audit for 100+ pages.
As such, the cost of a thorough content auditing service may range from $500 to $10,000+.
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